Background:

Both Radio and television are considered to be the main source of providing information to the all population strata with special impulses to those illiterate subgroups.  Also famous actors comes through drama and movies play a big role to the youth as a model to be imitable.  On the other hand the media has very important role on building population attitude as most of Egyptian population are owners to television set and listen to Radio program on many occasion as driving or working, So the recipient of any massage given by providers through media is large. So there is a great need to provide those influential group working in Media by a sound scientific information concerning smoking.

 The goal of workshop is:

 Smoke Free Egypt through smoke free Egyptian population and smoke free environment.

 The Objectives:

 1-     To clarify the role of workers in the media in changing population attitude and knowledge and in turn practice.

2-     To provide them with recent Egyptian researches on the field of smoking.

3-     To clarify the impact of smoking on health with its deferent dimension.

4-     To explain the hazards of passive smoking

5-     To suggest new approaches through them for smoking combating  

The plan of the workshop

 It was held in the radio and television institute in the 27 floor in Radio and Television building in Masbero Nile side

The target : Television and radio personnel

The contributors of the scientific activity

1- From MOHP

2- From ESPRI  team

3- Professor from Ain Shams university, Deportment of psychiatry     

4- Religious men

5- Expert from Media personnel

The participant was  20  persons.

 

 The activities of the workshop:

 1 - Lecture is given by the contributors cover the following topics along tow days

   - Smoking health hazard

   - historical back ground of smoking and its prevention

   - Religious aspect of smoking

   - The criteria of the massage given , and how to prepare it to be suitable each  recipients group

 

2- Booklets were provided which give idea about smoking and handouts for different lectures given

 

Recommendation

1- at the of the workshop one of the media leaders (the director of channel two ) attend and discuss with the attendance how to prepare a suitable massage through a new approach

2- the attendance ask for repetition of such scientific activity

3- They ask for collaboration with ESPRI and the different ways of support and help that could be provided through ESPRI group

4- An idea of different program in created at the end of workshop                     

Training Course for The Audio-visual Media